How do you celebrate a crucial goal that could put your side through to the Champions League quarter-finals?Well, Wes Morgan thought he would pay tribute to Captain Morgan’s rum as he pretended to look through a telescope - something that resonates with the drink brand.After winning the Premier League with Leicester last season, Morgan became an official partner with Captain Morgan - and it’s not hard to work out why (he was captain and his surname is Morgan).They even made him a special limited edition bottle after the Foxes pulled off the incredible 5000/1 feat of winning the league.
And, in front of the millions watching at home, Morgan gave a clear nod to Captain Morgan after scoring in the Champions League.
However, his behaviour might well land him in hot water.
According to The Sun, UEFA could decide he has breached their strict sponsorship regulations.
The rule states that players taking part in European matches are forbidden from advertising companies or products other than the competition’s official sponsors. These official sponsors pay millions every year for the privilege.
And it wouldn’t be the first time UEFA have come down hard on a player for attempting to draw attention to an alternative company. Former Arsenal striker Nicklas Bendtner got into trouble for infamously showing his Paddy Power pants during Euro 2016. UEFA fiercely protect the commercial value of their competitions for sponsors, wary of ‘guerrilla marketing’ attempts.
And Morgan can’t exactly play dumb and claim his celebration had nothing to do with Captain Morgan after they tweeted following his goal.
Their official Twitter account tagged him and used the hashtag “#CelebrateLikeTheCaptain”.
Oh dear.
Morgan isn’t likely to care about paying a fine after leading Leicester to the quarter-finals of the Champions League.
After achieving a respectable result against Sevilla in Spain - losing 2-1 - goals from Morgan and Marc Albrighton saw them triumph 2-0 in the second leg to progress to the last-eight of the competition.
The likes of Barcelona, Real Madrid and Bayern Munich await Captain Morgan and co. as their fairytale continues.