LeBron James has once again shut down all of his social media interactions in anticipation of a long playoff run as he tweeted out his yearly “Zero Dark Thirty” post. This tradition started a few years ago and he didn’t explain it until 2015.
The King said to the press: “I don’t have no phones, no social media. I don’t have anything. I don’t care about the nonsense. There’s too much nonsense out there. Not during this time, this is when I lock in right now and I don’t need nothing creeping into my head that don’t need to be there.”
This is smart strategy from James as silly season reaches an all-time high during the playoffs each year as fans and pundits wildly overreact to single game outcomes. Surprisingly, it looks like his biggest rival has adopted the strategy for himself and talked about it yesterday.
Before Game 2 of Golden State’s first round series with the Portland Trail Blazers, Stephen Curry spoke to ESPN why he is doing away with social media for the postseason. Even though comparisons will be made, he says that the change was not inspired by the Cavaliers star.
The reigning MVP said: “I didn’t do it because he did it, I’m not reinventing the wheel. It’s just a way to help me keep my focus on what's important. I have a way of sending out messages without getting into my accounts. That way, I’m not seeing or reading something I’m trying to avoid.
“When you’re really trying to zone in and keep your focus, you don’t want to have any distractions during this point of the season. We have goals to accomplish, and you want to make sure you’ve giving your all.”
The Chef makes a ton of sense here, the playoffs can be a completely different animal than the regular season. One small incident can turn into something that the media will talk about for a large chunk of time and that is why cutting out social media apps can help.
So far it has, if last night’s 110-81 victory over the Blazers is any evidence of how important staying focused can be. Before the game, the entire conversation surrounding it was dominated by the news that Kevin Durant would not be suiting up for the Warriors.
Instead of the team focusing on his absence, they buckled down and rode the Splash Brothers to a more impressive victory than they had in Game 1. Curry only had 19 points, but came up with six rebounds and six assists in the win.