Football

City look to go global

Published Add your comment

Football News
24/7

Manchester City are looking to develop their global fan base thanks to the magnetism of the Barclays Premier League.

The Citizens want to become the club of choice for football supporters worldwide undecided about which colours to wear.

City's brand and marketing officer David Pullan said: "There is a vast international audience for the Premier League and lot of those viewers probably have not formed an allegiance to one club."

He added: "There are the obvious choices but there is plenty of room for the non-obvious choices.

"We have a compelling story to tell about the kind of club we are, the kind of values we have and the kind of relationship we have with this city."

The landscape at Eastlands has changed remarkably following the takeover by the Abu Dhabi United Group last year.

That was emphasised on Tuesday with the £12million arrival of established England midfielder Gareth Barry from Aston Villa.

Behind the scenes there is considerable activity as well with City forming a 10-year partnership with Umbro.

Pullan is excited about the future and says he is not concerned about living and competing alongside Manchester United.

He said: "I do not really think about it. One of my former bosses used to say 'Worry about the things you can affect'. That is a very good mantra to live by. I cannot affect what they do and how they operate and I not going to worry. We will do what is right for our club and our supporters."

Copyright (c) PA Sport 2009, All Rights Reserved.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms

Topics:
Football
Manchester City
Gareth Barry
Premier League
Manchester United
Aston Villa

Article Comments

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author

DISCLAIMER

This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again