Lonzo Ball's father, LaVar, has created his own shoe brand, called Big Baller Brand, with his son as the biggest face of the franchise.
However, many have noticed that, during NBA Summer League action, Lonzo has not been wearing Big Baller Brand shoes. Instead, he's been opting for Nike, Adidas and Under Armour footwear.
While some have called into question why Ball isn't wearing his signature shoe, his father isn't concerned and has a quick explanation for his son's footwear experimentation.
According to ESPN.com, LaVar is simply trying to show the big-name brands why they should have partnered with Lonzo and the Big Baller Brand instead of shunning him:
"It's making a statement to the brands of what they could have had with an open mind," Ball said via text message. "The players are the brand ambassadors. The brand is nothing without the players."
While LaVar's statement is questionable at best, it is one explanation for why Lonzo is switching things up this summer. Another reason, though, could be that Lonzo doesn't like playing in Big Baller Brand shoes and is looking to see which sneakers he likes best for the upcoming season.
LaVar added that he and the Big Baller Brand haven't yet given up on partnering with one of the bigger shoe brands, but continued by saying that the price tag for his company is quite high:
"If the price is right," he said. "Quite frankly we are officially in the shoe game, and are a billion-dollar brand either way."
While there's no way LaVar is going to get $1 billion for Big Baller Brand at this point, it is possible that Lonzo could score a big deal with another company if he so chooses. Even his outspoken father would hopefully prioritize his son's health over his company.
Unfortunately for Lonzo, his experimentation with other shoes has likely come to an end this summer, as he strained his calf in Sunday's game against the Dallas Mavericks, according to ESPN.com:
"This is the first time my calf got tight," Ball said, adding that he still felt stiffness. "Just being cautious. I wanted to get back out there, but the training staff is going to take care of me and I will be with them tonight and tomorrow and hope I can get back out there tomorrow."
Monday is the NBA Las Vegas Summer League championship game, but the Lakers won't want to risk the health of their star point guard for a meaningless summer title, so Ball may find himself on the bench Monday night.