Football

Premier League close in on sponsorship deal

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The Premier League are expected to agree a new three-year sponsorship deal with Barclays which will be worth £85million to top-flight clubs.

The new deal has come after league chiefs initially rejected a lower offer from the bank.

Barclays have sponsored the Premier League since 2004 and their current three-year contract, which expires next year, was worth £65.8million.

The increase in the value of the deal reflects the continuing strength of the Premier League in a sponsorship market which has been badly affected by the economic down-turn in other areas of sport.

The Premier League was formed in 1992 and has had a sponsor since 1993. From 2001 until 2004, Barclaycard was the official sponsor and before that it was the Carling lager brand.

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Football
Premier League

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