Kylian Mbappe's potential transfer to Real Madrid threatens to set a new benchmark for the cost of top players.
The striker may only be 18-years-old, but any kind of sanity seems to have gone out the window when it comes to luring him away from Monaco.
It's difficult to remember a case where such a young player has caused such excitement. Judging by his performances in the Champions League, he certainly looks like the real deal, though in reality, he's only had one season at the top.
On Tuesday, Marca broke the story that the Ligue 1 champions have finally accepted a €180million bid from Real. Even in a summer like the one we're experiencing, that kind of money is utter madness.
Yes, it might not be the world record for long if Neymar's €222 move to PSG goes ahead, but it all makes Paul Pogba's £89m switch to Manchester United sound like peanuts.
Real aren't the only ones with that kind of financial muscle.
The Daily Record report that both Manchester City and Paris Saint-Germain are willing to match Los Blancos' offer for the teenager.
Real are frontrunners
City are effectively bankrolling Monaco this summer. They are far from the favourites to land Mbappe, yet if they were to pull it off, they would have given the Principality club a staggering €312.5m thanks to the signings of Bernardo Silva and Benjamin Mendy.
It's thought that Real are leading the race, though the same source has it that Zinedine Zidane needs to speak with him immediately if his side are to have an edge over their European rivals.
All three clubs need to tread carefully. Even as their squad is being picked apart by Europe's vultures, Monaco are showing that they are not willing to be pushed around.
They recently released a statement warning off clubs who had allegedly approached the starlet illegally - and the Guardian suggest Real, PSG, and City were among the accused.
Which club would be best for Mbappe's development? Have your say in the comments.