NBA players are very competitive against one another and have a lot of pride, which goes for the real basketball court and the virtual world.
This has been evidenced by a potential rivalry that has been sparked by the NBA 2k video game between the Atlanta Hawks and Los Angeles Lakers.
It's no secret that most players across the league are avid fans of the 2k franchise and it's a big deal and a picture posted by Hawks rookie John Collins has caused quite a stir.
Collins tweeted out an image of himself dunking on Lakers youngster Brandon Ingram and accompanied it with laughing and applauding emojis to show his appreciation and approval.
The image also showed the Hawks power forward's rating of 73 for the upcoming 2k18 version, but it's usually rare for preview images to show one player dunking on another.
As you can imagine, this didn't go down too well in the Lakers camp, especially the player who was dunked on.
Ingram soon took to Twitter and replied to Collins saying: "Cuz that will never happen."
He was also backed up by his newest Lakers teammate Lonzo Ball, who had some strong words.
"2k you got 24 hours to change this pic before you lose a customer," he wrote.
It didn't end there, however, as Collins and several Hawks players decided to weigh in on the matter.
It's all a bit of off season banter between the players who still have two months to wait until they take to the floor again.
This will certainly spice up the encounter between the two teams and you can expect to see Collins and Ingram having some extra motivation against each other.
The 19-year-old out of Wake Forest will see a lot of playing time this year with the Hawks after the departure of Paul Millsap and he showed in college and the Summer League that he possesses some terrific athleticism.
Whether he can dunk on the lengthy Lakers man would be interesting to see. Ingram may have a skinny frame but is extremely long, which is why he's maybe so confident about not being dunked on by Collins.
The Lakers sophomore should enjoy a better season next year after coming through his rookie campaign and getting a taste of NBA action.
Much of the pressure and attention will be on Lonzo for the upcoming term which should allow him to play his game freely and also benefit from the playmaking abilities of Ball.