Liverpool today rejected a third bid from Barcelona for Philippe Coutinho that totalled a staggering £118 million.
In response to the Blaugrana's latest offer, Liverpool reiterated their stance that Coutinho will not be leaving under any circumstances this summer.
The Reds even prematurely rejected a potential fourth offer for their playmaker, saying that no amount of money will convince them to cash in.
It's not often Barcelona don't get what they want but, credit where it's due, Liverpool are standing firm and refusing to give in.
And who can blame them? Coutinho, 25, is undoubtedly their best player and has the potential to become one of the world's finest.
One problem Liverpool have, though, is that the Brazilian wants to leave and recently handed in a transfer request to Jurgen Klopp, albeit via email.
Coutinho has ambitions of becoming the best and playing for the best - the latter being Barcelona in his opinion.
By joining the Catalans, Coutinho would follow in the footsteps of countryman Neymar, who is now widely regarded as the future world's best player following four years at the Camp Nou.
It's sure to be an interesting couple of weeks before the transfer window closes on August 31 as Liverpool fight to keep their star man.
Money isn't a factor for owners Fenway Sports Group, although there is more to Barcelona's £118 million bid than meets the eye.
As reported by the Times' Paul Joyce, Barca's offer consisted of a guaranteed £82.1 million and £36.5 million in add-ons that depend on Coutinho's progress at the club.
Most interestingly, one of such conditions involves Coutinho winning the Ballon d'Or.
In a bid to entice Liverpool, Barcelona offered to make a future payment if the Brazilian won football's most coveted individual prize.
But their plan failed and now they must go back to the drawing board to establish whether it's worth continuing their pursuit for Coutinho.
Liverpool have no interest in selling and it would appear no amount of money will convince them otherwise.
So who else could Barcelona target? Tottenham's Christian Eriksen has previously been linked with a move to the Camp Nou, while Paris Saint-Germain's Julian Draxler could be available.
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