Stephanie McMahon continues to speak out.
The WWE Chief Brand Officer spoke at the Fortune Most Powerful Women Summit in Washington D.C. on Wednesday. During the summit, she described how the audience feedback can force the company to adjust its plans.
By looking back at the history books, various promoters who have been in the professional wrestling business has always known a key thing, which is to make fans pay to see the matches that they desperately want to see.
You give away angles and build up matches for free in order to set up a big match that will force the fans to pay to see. Whether that be in person at an event or pay via PPV (pay-per-view).
It’s a smart thing to do. However, as of late WWE has been giving away big matches or dream matches on free television on Monday Night Raw or SmackDown Live. Matches like John Cena vs. Jinder Mahal, Cena vs. Shinsuke Nakamura or the planned Samoa Joe vs. Cena matches.
Saving huge matches for WrestleMania is not the norm for the sports entertainment company like it has been in the past. Thus, giving away big matches keeps the fans tuned into their television shows. Here is what McMahon had to say about the audience changing plans:
"Our audience tells us what they love, what they don't like and worse, what they don't care about. And you have to be listening, and in WWE, yes, we do, we pivot on the fly," McMahon said. "It's an advantage that we're live. We do set our storylines out a year in advance, WrestleMania being our Super Bowl and then we program backwards, but things happen. The audience might not be invested in a character that we think they will be invested in for whatever reason. There could be an injury that happens, because we really are an incredible athletic event as well. Anything can happen, so that ability to pivot and twist is really important."
"And when you think about NXT, for example, our audience is actually determining who makes it to the next level, who goes to that main roster," McMahon said. "And they know it, they know that they are a part of that person's success, so they are that much more invested in it. And again, I just think that engagement is really important."
What are your thoughts on McMahon’s comments? Have YOUR say in the comments section below and the fourth episode of GiveMeSport’s WWE podcast is here!
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