Chelsea coach Carlo Ancelotti has told his squad to focus on becoming only the seventh club in the history of the English game to achieve the league and FA Cup double.
The Italian has handed the new challenge to his players in the wake of their disappointing Champions League exit to Inter Milan in midweek.
"It's to put a new motivation in all the club," said Ancelotti. "To shift the objectives because we were focused on the Champions League and now we've changed our aim."
He added: "I think to think you can do a double is a good motivation for everyone at this club. If we want to do this, we have 11 games.
"It was my idea. It's a new motivation for me, also. I needed this because I was disappointed by what happened on Tuesday."
The Champions League defeat was hard to take for Ancelotti and his players, especially as it came against Chelsea's former boss Jose Mourinho.
But Ancelotti insists there has been no knee-jerk reaction to the failure and maintains that he has not spoken about his plans for a revamp of the squad with owner Roman Abramovich.
He also knows that Chelsea cannot afford any more slip-ups during the title run-in - starting with victory at Blackburn.
"We didn't speak about the future of this club or these players," said the Italian. "We all have to do our best in the last 11 games.
"I spoke to my players and to my assistants and stressed we have to do this. I think Chelsea have not been in this position in recent seasons. They've been behind in the last four years - they were not at the top of the list and, when you're behind, you can't afford to drop points, so you have more pressure."
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