Former Grand Prix driver Martin Brundle says that Liberty Media must have a tough approach to Formula 1 as they look to shape the future of the sport beyond 2020.
The year 2017 saw Liberty complete their first season at the helm of Formula 1 after taking over from CVC in late 2016.
The year saw some positives, with social media engagement a big addition, and improved fan experiences at tracks perhaps the biggest plus point.
But, there is still a way to go before all of the sports issues are addressed.
Veteran driver and Sky Sports F1 commentator Brundle feels Liberty Media have to be clear on the direction the sport is headed.
“They have got to be bold,” said Brundle to Sky Sports F1, as per The Checkered Flag..
“They have got to say ‘this is the future of Formula 1, this is the direction we’re going in, join up or depart’. And they’ve got to be really clear on that.
“We have to be the fastest, the scariest, the best racing cars with the finest drivers wheel to wheel.
“The objective is very easy, and I actually think getting there is relatively easy, but there’s just an awful lot of politics and self-interest in the way. So I don’t know where it is going to end up.”
The honeymoon period for Liberty is certainly over with teams now cautious about the proposed engine regulations for 2021 and what may also be yet to come.
Ferrari have been incredibly vocal about it, and have threatened to quit the sport if the Scuderia's interest is not maintained in the new regulations.
Despite several people feeling like this could be a very real threat from Ferrari CEO Sergio Marchionne, Brundle believes it is all hot air and the team will not quit the sport, not least because there is nowhere else for them to advertise themselves to a huge audience.
“I think they’re bluffing,” added Brundle.
“For example, where would Ferrari go? Go and get their backsides handed to them on a plate by Mahindra in Formula E?. They are already in Le Mans, they won the GT world championship – nobody knows about that.
“They do no advertising around the world, not a penny, because Formula 1 does it for them. So I believe Liberty have to be super tough.”
Ferrari have been a part of Formula 1 since its inaugural season in 1950 and are the most well known team on the grid and one of the world's most iconic brands, so an exit from Formula 1 is probably not in the best interests of either party for the future.
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