The World Boxing Super Series semi-final between George Groves and Chris Eubank Jr has taken on an almost final-like atmosphere to it as the tournament favourites prepare to square off on Saturday night.
Tickets sold out in just seven minutes for a fight that throws up some interesting talking points.
Both men walk in with super middleweight titles; Groves holds the WBA (Super) super-middleweight title, and Eubank the IBO super-middleweight.
Groves holds both a power and experience advantage, although Eubank maintains that his chin is more than strong enough to withstand anything the 29-year-old can throw at him.
It all means that some of the cream of British boxing has been talking up the fight, with the likes of Tony Bellew and Carl Froch detailing who they feel has the advantage.
The latest to offer up his opinion on the fight is former unified light-welterweight world champion Ricky Hatton.
Hatton was speaking at the launch of Ultimate Boxxer, of which he is a backer, a new take on a boxing tournament that promises to use “online power and flexibility" to promote its stars.
The 39-year-old did take the time to discuss Saturday's big fight, however, and was happy to properly detail his thinking.
“A few years back, I didn’t rate Eubank Jr," admitted Hatton. “I watched his early fights and thought, ‘You’re not doing it for me’. But I have seen a couple of his recent ones and, I’ll be honest, I thought Chris looked the real deal.
“However, I would also add that boxing is all about timing and, in many respects, it might be that his time might be now.
“I’ve just got this nagging feeling about it. He’s in good form, his confidence is improving and, clearly, he can take a shot. He’s young and hungry."
Despite that nagging feeling, Hatton still believes Groves is well positioned to win the fight.
“If you look at George, he has boxed better opposition, a much better calibre of opponent," he explained. "He has been in the trenches, fought the wars - been there, seen it and bought the T-shirt.
“In terms of style, I give George the edge. But he has had a couple of defeats to Carl Froch and he may have a few more miles on the clock. He’s had a wonderful career."
Hatton, regarded as one of Britain's finest boxers of the last 20 years, admitted the fight was close but felt there was one key factor swinging it.
“But I’m just going to go with Groves. He has a very good trainer - and I don’t know who Eubank’s trainer is.
“I’m not being disrespectful - is it his dad? It is very important who stands in your corner.
“When fights are evenly matched - like this one is - then that’s key. Shane standing in Groves’ corner does give him the edge. It could make the difference between winning and losing.”