Football

Spurs sign new sponsorship deal

Published Add your comment

Football News
24/7

Tottenham have today announced a new £20million shirt sponsorship deal with leading software infrastructure company Autonomy and could double their income further by landing a similar deal for the club's cup games.

In an innovative move by the north London club, Spurs will wear shirts with different sponsors for their Barclays Premier League games and for cup matches.

The two-year deal with Autonomy, a global leader in infrastructure software for enterprise, is for Barclays Premier League matches and worth around £20 million over the period. Spurs are still searching for a shirt sponsor for their cup competitions but Autonomy have become only the fifth brand ever to appear on the club's shirt.

A FTSE 100 listed company, Autonomy is the UK's largest, pure software company, with over 20,000 global customers and offices worldwide.

"We are delighted to have Autonomy as our new global partner," said Spurs chairman Daniel Levy.

The move to split the shirt sponsorship between league matches and cup competitions is understood to have been Levy's idea and the club are now in discussions with several brands as they search for a single sponsor for shirts worn in the FA Cup, League Cup and European competitions.

The new Autonomy-sponsored shirts will be worn for the first time during Tottenham's USA Tour when they play San Jose Earthquakes on July 17.

Copyright (c) PA Sport 2009, All Rights Reserved.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms

Topics:
Tottenham Hotspur
Football
Premier League

Article Comments

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author

DISCLAIMER

This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again