Since Bolton's promotion to the Premiership back in 2001, the Reebok has become well known as the place no-one likes to go to.
On home turf, Bolton are a tough nut to crack, and have claimed recent scalps against even the top English sides. Under Sam Allardyce they received a reputation for the long ball game, and more recently a more physical, yet might I add effective, side to the game.
After a couple of seasons Bolton's football had become so effective it saw them qualify for European competition, something not many people saw coming upon their arrival to the big league. This gave them the chance to pit their wits against former European heavyweights such as Marseille, the team which would end Bolton's UEFA Cup run back in 2006.
But when Allardyce resigned in 2007 to take up the managerial position at Newcastle, the wheels somewhat fell off Bolton's climb up the table.
Left in the hands of Allardyce's reliable assistant Sammy Lee, Bolton slumped to just one win in their first 11 league matches the following season. Soon after, Lee was sacked and in came Gary Megson, guiding Bolton to safety, as well as a memorable draw against giants Bayern Munich and defeating Atletico Madrid in another European adventure.
Since Megson's departure, the lead role at the Reebok has been left to the man who instigated Burnley's promotion to the Premiership last year, Owen Coyle.
And now this season I believe the Wanderers could be ready to start that climb up the table, perhaps not at the level of years gone by, thanks to the emergence of sides like Everton, Aston Villa, Fulham and Manchester City's millions.
But I don't see Bolton being in any kind of danger of going down to the Football League anytime soon. Coyle has bought wisely this summer, with the addition of Martin Petrov on a free and the experienced Robbie Blake.
There are sure to be more arrivals at the Reebok before September, with diverse left-back Marcos Alonso set to join from Real Madrid, and a reported bid for striker David Nugent in the offing.
Put together with some of Bolton's more established first teamers like ever reliable goalkeeper Jussi Jaaskelainen, the emergence of talented centre-back Gary Cahill and the ever improving Fabrice Muamba through the middle, Wanderers look set for a decent campaign.
Up front they have more than enough to hold firm in the coming season. Kevin Davies' ability to hussle even the best defenders, and the signing of Korean winger Lee Chung-Yong has been inspired after his first 12 months at the club.
*Disclaimer: The views in this article are that of the writer and may not replicate those of the Professional Footballers' Association.