Once again slack defending has cost Stockport County as Stevenage grabbed their first win as a Football League club.
The home side started brighter and it was no surprise when they took the lead when Charlie Griffin headed home from 12 yards after a long ball from Ronnie Henry.
The manner of the goal would have upset Paul Simpson as not only the marking of Griffin but the positioning of Fon Williams was also subject to debate as some argued the young keeper may have been too far off his line.
Michael Bostwick's second goal was a simply stunning shot from long range which Fon Williams could do nothing about as it flew into the top right hand corner of the net.
Stevenage went 3-0 ahead when Griffen again scored from close range before George Donnelly scored for Stockport with a glancing header but it was too little, too late and no points for County.
The early season results, only three matches in, must be a worry for Paul Simpson and the long suffering Stockport County fans, and confidence after last Saturday's defeat must be low.
But the Hatters simply cannot afford to feel sorry for themselves or matters will get even worse.
Before this Saturday's game against Shrewsbury, who are unbeaten so far this season after a 1-1 draw with Aldershot, the club must bring in some fresh faces to not only add numbers to the squad but also to give manager Paul Simpson a helping hand at the club.
A mixture of experienced pros and youth could just be what the doctor ordered.
I know the club could not afford to go down the road of a Edgar Davids or Craig Bellamy signing but why not bring young Josh Thompson back on loan from Celtic? And there must be others that could come in rather than warm the benches of clubs up and down the country.
But then why not give the fans a box office signing? Bums on seats, full house, replica shirt sales and the cash that goes with all of this; what's wrong with a bit of ambition?
It must really upset Hatters fans to see ex-players like Adam Le Foundre score four goals against Cheltenham last week - oh how George Donnelly needs some help up alongside him to ease the burden of scoring goals for the club.
I am sure that Paul Simpson and Peter Ward will be working round the clock till next Tuesday when the window closes, to bring new faces in to try and ease the burden on George etc.
Clubs like Manchester United and City must have players that they will not use with the 25 man squad rule now in place. Why don't County ask their neighbours for a favour or two?
Chelsea and Arsenal too must have many players who would rather play football on a Saturday rather than sit in the stands with their WAGs.
Let’s hope that after this Saturday for three points for Stockport and the turning of a corner and maybe a few players in also; not that I'm asking too much.
*Disclaimer: The views in this article are that of the writer and may not replicate those of the Professional Footballers' Association.