Juventus chief executive Jean-Claude Blanc has insisted the club will not stand for any racist abuse of Mario Balotelli when the Italian striker comes to Turin with Manchester City.
The clubs will meet in Europa League Group A and Juventus will be carefully watched by UEFA after they were given a one-match fans ban last year after supporters racially abused the former Inter Milan player during a Serie A match.
Blanc believes Balotelli's return would offer fans the chance to prove they had changed and said: "This will be the chance for the tifosi to demonstrate that the standard has been raised - hopefully fans will behave the way they should be behaving and supporting the team and only this."
He continued: "Supporting your team is to support your team, and not to make remarks of a racist nature toward other players. We will be extremely demanding and intransigent about this."
City will face Juve in the Europa League Group A along with Salzburg from Austria and Polish side Lech Poznan and the club's football administrator Brian Marwood said they did not anticipate any targeting of Balotelli and were looking forward to the clashes with Juve.
Marwood said: "I'm sure Mario, like all of our players, will be relishing the opportunity. He's a young man with an incredibly bright future ahead of him and we will give him every support and help that he needs.
"We will leave it to the authorities to deal with anything that happens but we are not anticipating any issue.
"Juventus have a great history and we are very proud to be playing against them. It's quite daunting to think we will be facing one of the greatest teams ever to have played European football but we are looking forward to the challenge.
"There's a lot of big teams in this competition and it adds to the excitement of playing in Europe. We had a good campaign last time and got to the quarter-finals and hopefully we can go further.
"Everyone knows have invested in the team and have bought a lot of top-quality players and it's fixtures like the Juventus game that we want to be playing on a regular basis."
Copyright (c) PA Sport 2009, All Rights Reserved.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms