For the third time this campaign Bury have fallen victim to a cold start to the second half against high flyers Rotherham United. Despite leading at half time to a great Ryan Lowe goal they started the car but forgot about the choke as Millers danger man Adam Le Fondre took advantage.
Manager Alan Knill believes they could be breathing down the necks of league leaders Port Vale instead of languishing in seventh place.
“The switch off cost us,” he said. “It’s a lack of concentration and care."
The despair from Knill belies the fact that he is still working miracles on a shoestring budget and although a mid table place so far this season would have been acceptable in August, he now rues the lost points as he feels that Bury are genuine contenders.
It's make or break for Nicky Ajose as his six week spell is rapidly coming to a conclusion and he is showing great promise and skills.
The Man United loanee could have scored a well deserved winner having sped almost half the pitch before a mix up with Kyle Bennett spoiled the chance.
A win would have been nothing more than Bury deserved having matched and even better Rotherham for most of the game. Such displays will surely reap the benefits sooner than later.
On the bright side and aimed at promoting the football club Bury have come up with a great scheme for the forthcoming UEFA qualifying weekend where Premiership and Championship grounds will be covered in tumbleweed!
Bury's Saturday fixture against local rivals Accrington Stanley (Kick Off 3pm) invites any season ticket holder from any Premiership and Football League club in the UK, to gain entry for just £5 upon production of your own season ticket. (That does not include Bury or Accrington fans!)
The Shakers did a similar promotion last year, and commercial director Mark Catlin believes that this season's similar offer will prove to be just as successful.
He said: "Season ticket holders are the lifeblood of all football clubs, and anything that we can do to give more 'value add' to their 'investment' in the football community, then we will take the opportunity to promote it.
"All clubs have to work together to ensure a prosperous future for football in the UK.
"Our feedback from other clubs last season which supported the same deal was all positive, and we hope that once again this will be justified by a big turnout on Saturday, which as an 'International Weekend' sees season ticket holders of the Premiership and Championship clubs not having a game to attend."
Disclaimer: The views in this article are that of the writer and may not replicate those of the Professional Footballers' Association.