The former Manchester City hero is encouraging Citizen fans to adopt his side as a second team to help boost the Latics’ ailing coffers.
With City’s trip to Wolverhampton sold out this weekend, Dickov has urged any season ticket holders without away tickets to see his side take on Plymouth Argyle instead.
In an extra twist, admission price will be halved for City season ticket holders to see Dickov take on fellow City alumni in the form of Peter Reid, who was player-manager at Maine Road between 1990 and 1993.
With Oldham located in Greater Manchester - the most densely populated area of professional football clubs in the world - fresh blood in the stands is difficult to come by.
The Latics have to compete with local rivals like Bury and Rochdale as well as the regional (and national) dominance of the two Manchester clubs. As a result, any extra supporters can only be considered a bonus.
Dickov is looking to tap into the ‘special bond’ he felt he had with City supporters as he helped to steer the club out of the dark times of the late 1990s and early 2000s.
With a mass of Sky Blue supporters still heralding the Scot, it may well be a successful tactic.
Disclaimer: The views in this article are that of the writer and may not replicate those of the Professional Footballers' Association.