West Brom climbed into the top half of the Barclays Premier League as two-goal Peter Odemwingie and Somen Tchoyi earned them a first league win over Newcastle for 26 years with the Magpies consigned to a 3-1 defeat.
Tchoyi's first goal at the Hawthorns gave the Baggies a deserved half-time lead after they dominated the opening 45 minutes.
Then Odemwingie wrapped up the points with his fifth goal of the campaign and another in the closing seconds to take his side past the 20-point mark before Peter Lovenkrands' last-gasp reply.
It sealed back-to-back league wins for Roberto Di Matteo's side after a slump in fortunes in November and their first over the Geordies in 18 attempts. Newcastle could have no complaints about the outcome with Chris Brunt sparkling in a central midfield role and Odemwingie causing constant problems.
The home side were the first to settle and the opening chance fell to Paul Scharner after a Brunt corner was flicked onto the far post but he volleyed over from a narrow angle.
A clearance from Sol Campbell bounced off Tchoyi into the path of Odemwingie who had a run at goal but his shot flew across the face of goal.
After 32 minutes Tchoyi broke the deadlock with his first goal at the Hawthorns - and his fourth of the campaign. Brunt found Tchoyi in space inside the box and he cut inside Jose Enrique before curling a left-footed drive past Tim Krul from 15 yards out.
James Morrison was only inches wide with another good attempt but after 71 minutes Odemwingie doubled Albion's lead with his fifth goal of the campaign. Danny Guthrie slipped over on the halfway line and left Odemwingie with a clear run of goal and he kept his composure before slipping a left-footed shot wide of Krul.
Guthrie had injured himself and was stretchered off and replaced by Alan Smith who was immediately booked for a crude lunge at Jerome Thomas.
Then With a minute remaining, Marek Cech had the vision to find Odemwingie and he calmly took the ball around Krul before firing home. Lovenkrands scored from close range in injury-time, but the damage had already been done.
Copyright (c) PA Sport 2009, All Rights Reserved.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms