Liverpool's chief sponsor has urged the club to sign Asian stars in the near future.

Standard Chartered, who signed an £80 million shirt sponsorship deal with the club for four years in September 2009, believe a signature would help the club in their global promotion, and help them connect with the market in Asia.

Citing the example of Park Ji-sung at Manchester United, the bank's sponsorship chief, Gavin Laws, said: "The real power Liverpool could do for us, and for the Premier League, is if there was a way they could nurture foreign players from Asia.

"The markets in Asia and the Middle East are so nationalistic, they are very proud about their countries.

"One appearance from a player, say from Dubai in the Premier League, and you'd have the whole of Dubai watching it. You see what Park Ji-sung does for Manchester United."


 

Laws was also keen to show his support for Reds boss Kenny Dalglish, and believes the Scot should remain in charge at Anfield beyond his current contract, which will end when the season finishes.

"I'd like to see Kenny as the long term manager - I'm sure the club would. The Kenny magic is all around the world, everybody believes Kenny can take the club [forward] and that means they stay focused and that means they stay in the newspapers around the world... we are looking for brand awareness."

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