Liverpool have confirmed that NBA basketball star LeBron James has become a minority stakeholder in the club after agreeing a deal with Fenway Sports Group.
Whilst the extent of James' involvement with the club is unknown, chairman Tom Werner has heralded the agreement as an exciting opportunity that will help the club expand their 'global reach'.
"We believe this will be a powerful collaboration between FSM and LRMR and LeBron. There are very few athletes who can match his global reach, appeal and iconic status," said Werner in a statement.
"We are very excited that LeBron will be part of the Liverpool FC family.
"LeBron and Liverpool each has a powerful presence internationally, with particular strength in Asia, but we feel the business opportunities for both working and being identified together in emerging international markets will result in unforeseen opportunities that neither would have been able to realise alone."
The USA Olympic star, who made a controversial switch from the Cleveland Cavaliers to Miami Heat in basketball's pre-season, is also excited to become involved with the Anfield outfit, and hopes the venture will help expand his portfolio in a sporting business environment.
"I am thrilled to be working with John Henry and Tom Werner," said James.
"These guys, like me, have a passion for sports. You can see the drive and commitment they have for their teams. For me, this is about being in business with an organisation that loves sports as much as I do."
On the history of the Reds, James added: "Eighteen championships. I see myself trying to do the same things they have."
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms