Arsenal are reportedly in pole position to land Lille attacker Gervinho, while Manchester City are also said to be readying an approach.
The Ivorian forward has also been linked with Liverpool in the past but, according to L'Equipe, his destination will either be London or Manchester, with the Barclays Premier League rivals 'leading the race' for his signature.
Arsenal have allegedly been tracking the 23-year-old for some time, with Arsene Wenger known to be an admirer of his.
Gervinho, who is able to operate through the middle or on the wing, could provide Arsenal with added versatility going forward, as well as taking the goalscoring burden away from Robin Van Persie.
The Arsenal No.10 has been in sensational form since the turn of the year, but Wenger knows he is unlikely to have the Dutchman fully fit for an entire season.
This is likely to encourage the Arsenal boss to dip into the transfer market for attacking reinforcements, especially with Marouane Chamakh and Nicklas Bendtner failing to provide reliable back-up to Van Persie.
Arsenal will also be boosted next season by the inclusion of Japanese teenager Ryo Miyaichi, who has impressed considerably during a loan spell in the Eredivisie with Feyenoord.