Manchester United hero Andy Cole says Wayne Rooney should take advice from David Beckham as he attempts to handle the media spotlight.
“Take a look at David Beckham - he received dogs' abuse when he came back from the 1998 World Cup," Cole said.
"But look at the way he turned it around - he got his head down, grafted, played some good football and is now the apple of everyone's eye in England.
"Who heads up the Olympic bid? David Beckham. Who heads up the World Cup bid? David Beckham. That's how you can turn it around.
"In football you'll always gets dogs abuse. If you're successful and are playing for the most successful team in the country, you'll get abuse.”
The former Manchester United striker says that if Rooney develops a thicker skin, the 25-year-old will become stronger for it.
"You must take that on the chin, play like he has done at the back end of the season and say 'judge me on the way I play'.
"We're all feisty and like to get involved in the game. At times, Wayne just needs to taper it down a bit.”
Rooney has been the involved in numerous controversial incidents over the season, at one stage for wanting to leave Manchester United and doing an apparent U-turn to sign a contract with the club, and most recently for threatening a follower on Twitter, which the striker claimed was not meant to be taken seriously.
But Rooney’s teammates often come to his defence in difficult times, and Cole believes that this quality in the Manchester United squad is what separates them from rivals Manchester City.
Cole insisted that City’s lack of team spirit means that despite spending big amounts in the summer period, the Eastlands club will have trouble winning trophies.
"City have the resources to buy players other clubs can only dream of, but buying them doesn't guarantee success," Cole said.
"It takes time. They'll be up there next season, but winning the Premier league next season? I don't see it.
"There are teams who are more advanced than they are and who are better equipped to win the Premier League. City are lacking in experience, team spirit and guidance.
"Look at Carlos Tevez. One day Mancini says Tevez is going to stay, then Tevez says a day later, 'I'm leaving'. There's something going on there and you don't know who's stoking the fire.
"They need more guidance, more camaraderie and players who show desire and want to win as a team, not as individuals."