Liverpool striker Luis Suarez has revealed the secret behind the instant impact he has made since his January switch to England.
The 24-year-old South American starlet has quickly become a fans favourite upon Merseyside, having made a seamless transition to the Barclays Premier League.
After the mid-season departure of former Kop hero Fernando Torres, the temporarily bleak Anfield outlook was quickly dispelled by the deadline day arrival of Suarez, complimented by the capture of record signing Andy Carroll for a combined fee of £57million.
Whilst Carroll was forced to bide his time before making his Liverpool debut due to injury, Suarez hit the ground running and has not looked back since.
With four goals and five assists in 13 Reds appearances, the Uruguayan international striker has proved to be one of the signings of the season, and Suarez puts his success down to the footballing philosophy he adopted early in his career.
"Early on in my football career I learned that you never give up," he told LFC Weekly.
"You never give up on a ball as a lost cause, you fight for everything, you never drop your head for one minute and you keep trying until the last whistle.
"I think it's important to have that spirit and that never-say-die attitude."
Reflecting on the strong rapport that has already been established with the Liverpool fans, Suarez continued:
"It's good that from those early stages I have managed to create a good impression with the fans.
"I always think that putting in hard work helps you win the fans over but it's nice that it has come to fruition.
"It's happened a lot quicker than I thought it would. It's hard when you come to a new team for the first time as there are lots of changes that you've got to adapt to but it's gone well - and from the very first game really. I am very, very happy here."