Doncaster chairman John Ryan has revealed the club operates at an annual loss in excess of £1.5million and called on the fans to help keep the club in the npower Championship.
Rovers, who have one of the lowest average home attendances in the second tier, struggled to replicate their previous two mid-table finishes last season and the club's decision to lower matchday ticket prices left season-ticket holders feeling short-changed.
Ryan said: "Our pricing structure last season upset some of our season-ticket holders, who questioned how loyalty is rewarded. As a club we continue to stay loyal to our fans by giving the manager as much resources as possible to compete in the Championship, a division that grows in strength year on year."
He added: "Expressing our loyalty in this way means that the club operates at a loss in excess of £1.5million per year but gives our fans the opportunity to say that your team is one of the best in Yorkshire.
"Loyalty, by definition, means staying in support of someone in spite of their actions.
"Please give me your support, I've put my heart and soul into Doncaster Rovers for 13 years now and I'm desperate for this club to continue moving in an upward direction. Without your support this is simply not possible."
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