Fenway Sports Group marketing director Billy Hogan says Liverpool are making purchases this summer with a clear intent to win trophies, as the side emulate the business plan of the successful Boston Redsox.
“You’re seeing the desire to win and the desire to compete in the transfer market,” Hogan said of Liverpool's moves this summer.
“We would expect to have a couple more additions as the summer progresses.
“Damien [Comolli] and Kenny [Dalglish] have certainly been clear about the desire to add talent where they can.”
Hogan believes Liverpool are going along the same lines as the Boston Redsox, who were recently quite successful in Major League Baseball.
While Liverpool came into financial trouble towards the end of the 2000s, since Fenway Sports Group, who also own the Boston Redsox, purchased the club from Hicks and Gillette, Liverpool have been making up lost ground.
The January signings of Andy Carroll and Luis Suarez, along with Jordan Henderson in June, show an intent by Liverpool reminiscent of the Redsox desire to win, Hogan said.
“When the ownership group acquired the Red Sox 10 years ago, one of the focuses was to develop the youth and in particular our farm system,” he said.
“That ultimately is where the Red Sox have been able to compete by bringing in what we call homegrown talent: young and talented baseball players that were grown within our minor league system. That’s certainly something that holds true across the organizations. We’re always looking for young talent.”
Hogan insists that when Fenway bought Liverpool, they had a clear goal of challenging for trophies both in English football and across Europe.
“We don’t like to over promise and under deliver,” he said.
“Our goal is to always win.”
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