Martin Jol is determined to get Fulham firing on all cylinders again next season as the Dutchman looks to leave his mark on Craven Cottage.
The 55-year-old knows full well expectations will be a little different across in west London than those lofty ambitions which ultimately cut short his tenure at Tottenham in 2007 following three years at the helm.
Jol has since had successful spells coaching at the top level in Germany with Hamburg and then in his native Holland at Ajax, but is comfortable with the fresh challenge which awaits.
"It is about relationships," said Jol, whose first game in charge will be a Europa League qualifier against NSI Runavik of the Faroe Islands on June 30.
"I can say Fulham is like Arsenal, but it is isn't. Fulham are Fulham. It's the oldest club in London, that appeals to me, but it is as not as big as Arsenal or Spurs. However, Fulham is a great club. That is why I came here."
Jol feels the Premier League is much as he left it.
"Every game is difficult now, that is probably the only change," he said. "The other teams outside Arsenal, Manchester United, Liverpool, Chelsea and now Manchester City have to try to get into the top six, but I am not sure if Fulham is one of them.
"I always want the best, so I hope that we can do something like this in the next couple of years.
"Seventh was our best position ever, so hopefully we can achieve that sort of thing, to be top 10, and then maybe a bit more."
Jol feels bringing on youngsters like Belgian striker Moussa Dembele will be key.
"If you can find, develop something in a different way and you need time," said Jol.
"The players who can make a difference will tell you how strong you are, if you can have them on board, you can achieve a lot."
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