Sunderland are the first club to make an official offer for in-demand Ipswich Town striker Connor Wickham amid additional interest from Tottenham, Arsenal and Liverpool.
The Daily Mail reports how the Black Cats have made a £10million bid to try and bring him to the Stadium of Light, ahead of anticipated offers from Barclays Premier League rivals.
Wickham is thought to head manager Steve Bruce's list of summer targets, as Sunderland look to fill the void left by the January departure of Darren Bent.
And they have a considerable war chest at their disposal to make a Wearside move possible following Bent's sale, with a figure that could rise to £24million, twinned with the recent £20million brought in following the sale of Jordan Henderson to Liverpool.
Reds boss Kenny Dalglish is also keen on Wickham, as he looks to further strengthen his forward line at Anfield this summer, and if reports are to be believed, the England U21 international is thought to be holding out for a Liverpool move.
After making his debut in April 2009 as Ipswich's youngest ever player, aged 16 years and 11 days old, Wickham has gone on to net 15 goals in 72 first team appearances at Portman Road, seeing his stock rise rapidly in recent months.
Liverpool are thought to have offered an initial £6million player-plus-cash deal that would see Reds striker Jonjo Shelvey leave Anfield on a season-long loan deal.
But Ipswich are holding out for £12million, and expect a bidding war to follow after Sunderland's latest enquiry with Liverpool, Arsenal and Spurs poised to open talks.