Andre Villas-Boas has been unveiled as the new Chelsea manager this morning - and has promised to bring success back to Stamford Bridge.
The 33-year-old was named as Carlo Ancelotti's successor last Wednesday, but has faced the media for the first time today since leaving Porto for the Blues.
When questioned about his managerial style, Villas-Boas explained his ambition to win trophies with an attacking flair - while breathing a new found confidence into his players.
"It's not just about winning, but winning with a certain amount of flair. Everyone likes attacking football," he said.
"We respect them [the players] as they are, we respect them as a person. Hopefully by freeing their decision making they can find things in their talent they think they didn't have.
"We believe there is something extra to give, and that is why we focus on raising ambitions in life.
"This is the philosophy of this technical staff, and a philosophy i want to implement from top to bottom in all of my departments."
A former scout for Jose Mourinho and both Chelsea and Inter Milan, inevitable comparisons have been drawn between the self-proclaimed 'Special One' and his former apprentice.
Villas-Boas, however, confirmed he has not spoken to the Real Madrid manager for some time, and joked that he eagerly awaits a nickname of his own from the British press.
"The title [nickname] I will wait for you guys to give me when I am successful," he added. "I hope to be successful and then you can decide.
"This is not a one-man show. This is about creating empathy and ambition in all of the people in this organisation. I will take it from there.
Meanwhile, former Blues star and West Brom manager Roberto Di Matteo has joined Villas-Boas and the Bridge as the Portuguese's assistant.
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