Andre Villas-Boas' pledge to adopt an attacking style at Stamford Bridge would have been music to the ears of Chelsea fans and players alike, as well neutral onlookers.
The Portuguese comes to west London with a reputation for encouraging his players to play with freedom and flair - which was evident in the fact Porto scored an impressive 73 times in 30 league games last season.
Although the 33-year-old naturally draws comparisons to compatriot and former mentor Jose Mourinho, it would appear the two men rely on different philosophies to get results.
Upon taking the Chelsea position in 2004, Mourinho had an instant impact at the Bridge - lifting the league title during his first season in charge.
Villas-Boas will be determined to at least match the achievements of the Real Madrid boss during his debut Chelsea campaign, but with a differing approach.
Chelsea won 11 times by the margin of 1-0 during their triumphant 2004-05 season but - like Brian Clough wanted to when succeeding Don Revie at Leeds - Villas-Boas will aim to 'win the league better'.
One player who is excited by the Villas-Boas era at Chelsea and all the promise it shows is Brazilian defender David Luiz - who is likely to thrive in a side with an attacking ideology.
"I have spoken to my friends back in Portugal and I hear the same thing from everyone," said the 24-year-old. “They all say how Andre is very hands-on with the players and he gets his point across from day one.
"That is very positive at a club that dreams of titles. I've not worked under Mourinho, but my friends say Villas-Boas is more attack-minded. Perhaps that signifies a change in system for Chelsea in the new season."
Meanwhile, Ashley Cole believes Villas-Boas will be a top manager for the Blues next season and beyond, and insists his age and limited experience will not be an issue.
"I don't think age matters,” Cole said. “A lot people know him from his time at Chelsea. From what I do remember, he is a great guy and he's friendly.
“It doesn't matter about the age - we're all just going to play. He's the manager and we got to respect him and do the best that we can for him.”