Reported interest from Arsenal and Newcastle in Moussa Sow has led Lille to open talks with the striker regarding a new contract.
According to talkSPORT, the Ligue 1 champions are keen to tie down the Senegal international down beyond his current deal, as the Barclays Premier League duo wait in the wings.
Both Arsenal and Newcastle have taken a particular interest in players at the Stade Lille Metropole this summer, with the latter having already completed the signing of Yohan Cabaye.
Arsenal, meanwhile, are seemingly on the verge of bringing Ivorian forward Gervinho to the Emirates Stadium, with a fee in the region of £10.5 million thought to have been enough to capture the 24-year-old.
Lille, therefore, will now be even more reluctant to let another of their star turns leave during the transfer window, especially after Sow fired 25 goals in the league last season.
Arsenal are known to be after a top-class striker in order to remove the goalscoring burden from Robin Van Persie, and Arsene Wenger scouring the market for a potential partner for the Dutchman.
Whether or not Sow will be alongside the Arsenal No.10 next season remains unclear but, should he become available, Newcastle are also likely to formalise their interest.
Alan Pardew has already added Demba Ba to his ranks this summer, but the Newcastle boss is thought to be keen to bring in another centre-forward to compensate for the loss of Andy Carroll in January.