Reading striker Shane Long he been subject of several offers, according to director football Nick Hammond.
The Republic of Ireland international scored 21 Championship goals last season to help fire The Royals into the play-off final, before defeat to swansea City halted their surge into the Premier League.
Following their failure at Wembley, Long is expected to lead the exodus from the Madejski Stadium, with Matt Mills also expected to leave.
"We have had a lot of interest - strong interest in Shane and we've anticipated that," director of football Nick Hammond told the Reading Post.
"We've had offers for the player, but nowhere near the levels that are going to tempt us to do business."
Reportedly leading the race for Long is Newcastle United, who are looking to fill their No.9 position this summer following the sale of Andy Carroll in the January transfer window.
The club have already signed Demba Ba this summer, but Newcastle supporters are demanding a marque signing from manager Alan Pardew to help them consolidate their Premier League status next season.
Newcastle are reportedly ready to offer Leon Best plus cash for Long.
The former Coventry City forward scored six goals in 12 games for Newcastle last season, but is seen as surplus to requirements for the coming season.