Battle hardened from his time in Portugal, Andre Villas-Boas is demanding his Chelsea players fight to the death in order to attain success during his tenure.
The 33-year-old, who won the treble with Porto in his first season in football management, made the same transition as Jose Mourinho, as the Special One traded in Portugal for west-london.
Despite Villa-Boas' arrival not being surrounded by the same furore as Mourinho's, the young boss is eager to replicate one aspect of the current Madrid manager's tenure.
"I was part of that group dynamic when we were here before with José [Mourinho]. Fortunately, they were good times for the club – we won trophies – and that's the kind of motivation I want to raise within our group," he said.
"It's a big challenge, of course. We are speaking about one of the biggest clubs in the world. Everybody knows the expectations of the Chelsea supporters. I think we are on for a great season. I'm confident that we have enough people with the quality here to go forward.
"You can be successful in the game in various different ways. The most important thing is that the idea you want to sell, the players are able to buy it; that it doesn't seem something so out of the ordinary that they are not able to commit and die for you and for the cause."
Since taking over at Stamford Bridge, Villas-Boas has put the onus on the club playing open, attacking football and he maintains that his players will be given an extra sense of freedom this season.
"You free them from the limitations that they might have in a different kind of system but, in the end, you make them believe in their qualities and this is the most important thing," he added.
"So we encourage them to make better decisions, give them freedom of choice a lot. Once you go towards finding that talent, you can end up with players transcending themselves and doing things they thought they could never do."