Ji Dong-won is determined to put Sunderland on the map back in his Korean homeland where little is known about the club that has given him his chance to make his mark in the Barclays Premier League.
Moving to the North East will represent quite a culture shock for the striker who wants to help raise the popularity levels of the club back home where he says ‘opinion is split’ in terms of his choice of new employers.
Sunderland's Ji Dong-won has spoken about the huge change that awaits him in the North East, as he arrives from Korea to take up a role in the famous Barclays Premier League.
“Some people say it will be a really difficult challenge and others say I will learn lots of things and it will be a great experience.
"I think the perception of Sunderland for Korea fans is going to change in a really good way - Korean fans will be interested now that I am here but it's not just about me but because of the other signings as well.
"There is a bit of pressure because many people will be watching me. But Koreans have a special mentality. Like Ji Sung Park and Chung Yong Lee are successful for their clubs, I want to do the same for Sunderland."
Ji-Dong is already a proud Black Cat, and can't wait to appear at the Stadium of Light with the red and white shirt.
"I think it's a great thing when there is a close up of any player on TV, when it's me it will say Sunderland under my name and I'll be delighted to see that.
"Sunderland is a great team, the [Barclays] Premier League is a great league and I think I will feel very fortunate to play in this team and league and hopefully I will be able to show that.
"We have a saying in Korea, the challenge is the beauty of life. As I don't speak much English right now I know it will be difficult at first but I have a dream and I believe I will do my best to be successful."