New Rochdale boss Steve Eyre won't even contemplate losing Chris O'Grady this summer, despite Sheffield Wednesday and Burnley being credited with interest in the striker.
O'Grady has scored 19 times for the Dale since he made a permanent switch to Spotland in January 2010, and made 45 appearances last season as Keith Hill's side retained their place in Npower League One.
Hill, however, has since departed for pastures new - succeeding Mark Robins at Barnsley - and a number of players have followed their former manager to Oakwell.
But O'Grady will not be the next in line to leave the club, says Eyre, and the 25-year-old will instead be spearheading the Rochdale attack next season.
"We've not even thought about him going elsewhere," Eyre told Sportinglife.com after Rochdale beat West Brom 3-0 in a pre-season friendly.
"The fact that he's a good person and he's a good athlete on top of the fact that's he's a good footballer means there's always going to be speculation.
"We love him here, the fans love him here and I think he appreciates what we're trying to do. He's good as gold and he's a big part of what me and Frankie Bunn are trying to set up here."
Tuesday night's impressive victory against the Barclays Premier League Baggies represented the first time Rochdale have managed to keep a clean sheet during pre-season so far.
And, with the new campaign fast approaching, Eyre was ecstatic with a confidence boosting win."I'm delighted, from the word go I could feel that players were up for this one," he added. "I saw it in the dressing room; I saw it in the warm up and I'm very happy.
"Pre-season or not, I think on Saturday [against Wrexham] we let ourselves down a little bit especially with the goals we conceded but I'm glad we showed more steel about us tonight."