Santos have warned both Chelsea and Real Madrid they will not get South American striker Neymar on the cheap, claiming he is worth more than his €45million price-tag reports skysports.com.
The 19-year-old Brazilian international has a release clause in his current contract that equates to a staggering £39.6million, but so far both interested parties have made prospective offers under that valuation.
The Blues had expressed an interest in bringing Neymar to Stamford Bridge prior to the arrival of Andre Villas-Boas, but now find themselves behind Madrid in the race for his signature.
However Santos' sporting director Pedro Luiz Nunes Conceicao is adamant the club are reluctant to do business with either interested party, before hinting that Madrid had already tried to engineer a deal for Neymar at a reduced fee.
"He (Neymar) is cheap for €45million and is worth even more," Conceicao told Marca.
"We don't understand how a club can spend €30million on a defender like (Fabio) Coentrao and not €45million for a striker that scores goals and provides a spectacle.
"We have no intention of opening negotiations for Neymar at this stage. He wants to stay and we want him to stay.
"They (Real Madrid) think money is everything in life and sometimes it isn't like that."
Chelsea are thought to have turned their attention to Anderlecht striker Romelu Lukaku having made an improved offer of £20million in an attempt to bring him to Stamford Bridge this summer.
Jose Mourinho wants to strengthen his attack with the addition of Neymar specifically ahead of the new season, but the player has already expressed his desire to play in December's Club World Cup with Santos - effectively ruling out a move to Madrid or Chelsea prior to January 2012.