West Brom are considering a club-record swoop for Shane Long, it has been claimed, as West Ham and Newcastle wait in the wings.
According to The Mirror, Roy Hodgson is hoping to convince Baggies chairman Jeremy Peace to part with £7 million in order to bring the Reading striker to the Hawthorns.
West Ham and Newcastle have both been heavily linked with Long of late, with the former credited with a formal approach for the 24-year-old.
The Hammers are keen to bring a striker of proven quality to Upton Park to spearhead their quest for promotion, but Sam Allardyce & Co will find it difficult to win the race for Long when teams from the top-flight are also pursuing his signature.
Newcastle, too, are thought to be interested in Long, and Alan Pardew confirmed on Thursday then Toon had an offer rejected from an unnamed striker.
The St James' Park side are also known to be chasing Melvut Erding of Paris Saint-Germain, as Pardew looks to add another forward to his ranks, to provide competition for Demba Ba, Leon Best and Shola Ameobi.