Ashley Cole has won his fair share of silverware during his career thus far, but the Chelsea defender is desperate to fulfil a long-held ambition and lift the Champions League.
Despite the hundreds-of-millions of pounds outlaid by Blues owner Roman Abramovich, Europe's premier club competition still remains an elusive target but, with a new manager at Stamford Bridge, there will be a renewed optimism.
Andre Villas-Boas will, no doubt, have been tasked with securing the European Cup at some point during his tenure; a goal the likes of Carlo Ancelotti and Jose Mourinho were unable to achieve.
Chelsea's run in the competition last season was ended at the quarter final stage by Manchester United under the stewardship of Ancelotti, who paid the ultimate price of failure at the end of the campaign.
And, although his replacement Villas-Boas has no experience of managing a side in the Champions League, he has inherited a squad of players hungry to finally end their long wait for glory on the continent.
"It's something that when a player hasn't won it, they want to win it," Cole told Football Focus. "And a lot of the players in this Chelsea team have not won it so the hunger is still there.
"You look back on your career and see what other medals and big trophies you've won.
"A lot of the players have won the Premier League three times, so if they did finish their careers without winning the Champions League it would kill them."