Although yet to make his West Ham debut, Norwegian striker John Carew has already endeared himself to the Upton Park faithful, by claiming the 'fantastic fans' deserve to see their side back in the top-flight.
It was hardly an ideal start to life in the Npower Championship for the Hammers on Sunday, as Sam Allardyce's charges suffered a last-minute sucker punch, having dominated for large periods against Cardiff.
But Carew, and others, are still confident the Irons will secure a return to the Barclays Premier League at the first time of asking, despite an initial blip.
"West Ham is a great club, a club with its fan base is for the Premier League and I am very confident even now that we can get back up very soon, so I wanted to come here and it felt good for me," he told whufc.com.
"This season to get back up is the aim and we will work towards that. For me, it would be fantastic to be part of all that, that achievement. I am very much looking forward to the season ahead. It is a new challenge which I am very excited about.
"I am just looking forward to starting here, West Ham is a great club, we have some great players here, I am sure with the team the manager is establishing we can get back up."
And it was West Ham's notoriously vociferous supporters who were one of the key lures for Carew, who completed his move to east London on Saturday.
"I know the West Ham supporters are passionate, backing their team and trying to lift them up in a game, so it will be good to be part of that," he added.
"It is a fantastic stadium and we have fantastic fans so hopefully I can help make them happy and perform well for the team."
Carew moved to the Boleyn Ground on a free transfer, having been released by Aston Villa, and will vie with Carlton Cole and Freddie Piquionne for a starting berth.