Arsene Wenger has moved to reassure fans that money will be spent on transfers this summer, and the club are on the lookout for the right players to take the squad to it’s first trophy in nearly seven years.
Wenger has a reputation with the fans for being frugal with his transfer window budgets. The club has profited more than £54 million in player transfer fees over the last seven years, while other big sides such as Manchester United, Manchester City and Chelsea have made substantial losses. Chelsea has spent over £60 million on managerial exit fees alone in that time.
And after Cesc Fabregas exited Arsenal on Monday for Barcelona, fans may have been concerned that Wenger wouldn’t invest the £40 million transfer fee into purchasing new players; but the Frenchman insists this isn’t the case.
"I will pay 30 [million] - I will even pay 40 if I find the right players,” Wenger said. "But it's not a question of money, it's a question of quality we find.
"I think I have a wrong reputation of not wanting to spend money - I do not want to spend money for average players."
Wenger insisted that the club is seeking players who will substantially improve the squad before making a move, rather than panicking and spending big on players who won’t prove their worth.
"And we are not frightened to spend money when we think it's right,” the Gunners manager said.
"Our fans have more reasons to be proud of this club - the values here, the way the club is run, what the club is built (upon) - than being angry with the club.
"Of course we want to deliver trophies, of course we want to win trophies, who wouldn't want [that]?
"But we feel we were very close last year and my regret of course is that we didn't do it but we are battling on all fronts and a bit unlucky on all fronts I think."
Arsenal came particularly close last season to winning a trophy, with the London club losing the Carling Cup to Birmingham at the last minute, and pushing Manchester United for the Barclays Premier League title until the last month of the campaign.
But while pundits and fans alike are concerned at whether the Gunners can recover from last season’s disappointments, Wenger believes that an us-versus-them mentality will serve Arsenal well as they move to prove everyone who doubted them wrong.
"When something bad happens to you there is only one way to respond as a club - with unity," he said.
"Football is difficult enough if you are united. If you are not united, you have no chance."