Liverpool are looking to expand their global horizons with the opening of a football academy in India today (Wednesday).
The Reds have actively been looking to expand their presence in various continents outside of Europe, with a scouting group sent to Asia earlier in the month, their intentions appear clear.
"We want to have footprints in every continent in the next three years," Steve Turner, head of Liverpool FC International Football Academy, told reporters at the opening on the outskirts of Delhi.
"China is next and we are also in discussions for potential partnerships in South America, United States, Canada, Vietnam and also Malaysia."
Liverpool legend Ian Rush will join Turner on the tour of China as the Merseysiders look to take advantage of similar opportunities in the Far East.
Critics have been quick to suggest the decision to build the academy in India was motivated by money, but Steve McMahon, who will be head of coach of the academy that bares his name, says that the aim is to improve football standards in the country.
"It's going to take time but we are not here for a quick-fix," said the Liverpool legend.
"We are here for a long time."
Turner also played down the claims, and said that whilst creating a potential hotbed for players to graduate towards Anfield wasn't the aim, connecting with Liverpool Football Club's growing fan base was high on the agenda.
"We are trying to connect with our fans and the football academy is a vehicle."