Joe Cole admits his time at Liverpool has left him feeling 'hurt'.
The former Chelsea midfielder secured a season-long loan move to Lille after just one season with the Merseysiders, and admits his time at Anfield has not gone according to plan.
"I am a winner. It did not work at Liverpool for many reasons and it hurt me," said Cole.
"I am here to bring success to Lille. I know some players like Hazard, (Moussa) Sow and (Benoit) Pedretti. Unfortunately, English television does not show a lot of French football.
"I liked the challenge (proposed by Lille), I like the continental football and it's exciting for me. I love challenges. It's a different playing style and I hope that people in England will watch me play and get more interested in French football!"
It was a busy day for Liverpool on deadline day, with Cole, Christian Poulsen and Raul Meireles leaving the club and Craig Bellamy coming in.
The Welshman returns to the club where he spent a season in 2006/07, when Rafa Benitez brought the striker to Liverpool.
He joins Jordan Henderson, Charlie Adam, Stewart Downing, Jose Enrique and Alexander Doni as summer signings under Kenny Dalglish at Liverpool.
Cole, meanwhile, will be looking to help the defending Ligue 1 champions reclaim their crown, whilst also hoping to remind Fabio Capello of his England credentials.