As Scott Parker left West Ham for Tottenham on deadline day, the Hammers wasted little time in reinforcing their ranks after the departure of the talismanic midfielder.
The 31-year-old joined the bitter London rivals for a fee reported to be around £5 million - leaving Upton Park after four years as a West Ham player.
But, despite a sense of bereavement felt my the vast majority of Hammers fans, the east London club pulled off a trio of notable coups to compensate for the loss of Parker.
Firstly, David Bentley swapped places with Parker, and left White Hart Lane for the Boleyn Ground in a season-long loan deal.
Although, as the 27-year-old will readily admit, his career has stalled somewhat in recent years, the signing of Bentley will surely be the envy of every other side in the Npower Championship.
Meanwhile, another exciting loan signing came in the shape of England under-21 international Henri Lansbury, who joins from Arsenal with a burgeoning reputation.
The 20-year-old midfielder spent last season with Norwich, and has been allowed to leave Arsenal again to further his football education.
Finally, experienced international Guy Demel was also added to Sam Allardyce's squad before the close of play, and will provide another option for the former Bolton boss in defence.
The 30-year-old Ivorian has quite the pedigree - having player in two World Cups - while he won the Bundesliga during his time with Borussia Dortmund.
Demel joins the Hammers from Hamburg, and became Allardyce's 12th signing of a busy summer.
"I am very excited to join West Ham," said Demel. "I want to help the team go back to the Premier League. This is my goal.
"I have some friends here already like Freddie Piquionne and Carlton Cole, and London is a great city. I am very happy to be here.
"I know the players here want the same as me. Everyone is determined to make it a successful season and this is a great opportunity."