Jermaine Beckford has revealed the reason behind his deadline day decision to join Leicester City was down to the club's huge potential.
The 27-year-old striker left Everton to drop down a division, back into the Npower Championship after a solitary season in the Barclays Premier League, where he scored 10 goals in 38 appearances.
But Beckford believes it won't be long before he is back playing in the top-flight, and he plans to get there with the Foxes, who closed their chequebook with the acquisition of no less than 12 signings this transfer window.
"The size of the club attracted me as well as the manager and what he wants to achieve here at Leicester and I see the club going places," Beckford confirmed. "We will go for the title.
"It was very difficult to turn it down and it will be very exciting to work with Sven-Goran Eriksson. I can't wait to get started."
Beckford moves to the King Power Stadium for an undisclosed fee, signing a four-year deal with the club, to conclude business that Leicester boss Sven-Goran Eriksson had been looking to complete for some time.
"We are delighted to have attracted Jermaine to the club," Eriksson confirmed. "He is exactly the kind of player that we have searched for this summer and we are certain that he will score goals and enhance the team.
"Jermaine is joining us from the Premier League and his experience will be vital for the challenge ahead. He has pace and power and those attributes, alongside the quality of our other strikers, will provide a threat to other defences in this division."
Eriksson feels the arrival of a player of Beckford's talent, with a proven goal-scoring pedigree sends out a message to the rest of the division, and is a clear indication of City's long-term ambition.
"The message that is loud and clear is that a Premier League footballer of Jermaine's undoubted talent is keen to join us," he continued. "This says a great deal about the ambition of Leicester City and the desire of everyone here to achieve success.
"I am sure that the fans will welcome Jermaine to the Club and continue to show their passion and great support for Leicester City."