Nicklas Bendtner's loan move from Arsenal to Sunderland will provide the Danish striker with an ideal opportunity to resurrect a floundering career.
The much-maligned striker has been the butt of jokes from Gunners fans for his questionable scoring record and penchant for missing gilt-edged opportunities, but has been offered a fresh start by Steve Bruce.
For the most part, the criticism Bendtner has attracted over the past few years has been entirely fair, with some ordinary performances backed-up by an ordinary attitude.
The 23-year-old has an unenviable ability to aggravate, which can be attributed to his trademark arrogance, with immodesty a trait that the British public tend to find difficult to digest.
That said, if Bendtner had been able to reinforce this self-confidence with a glut of goals then, perhaps, he would be a hero in north London, but the case remains that Arsene Wenger is ready to give up on the Denmark international.
The talent Bendtner possesses is undeniable and, should he find a place where his ego can be sufficiently massaged, then there is every chance he could thrive.
Wenger has never been one for egos. Nor, for that matter, has Bruce, but one gets the impression that he has a greater chance of getting the best out of Bendtner than his French counterpart.
Not only does the Sunderland boss have experience of keeping prickly characters on a tight leash - see Lee Cattermole - but he will not be expecting Bendter to warm the bench, like at Arsenal.
At Sunderland, Bendtner is the main man, the marquee signing, the established international, the man with Champions League experience. This really is a fantastic chance for the forward to silence his critics.
"Steve Bruce was the main reason behind me choosing to come here in the first place," said Bendtner, having previously spent time on loan with Birmingham, when Bruce was manager at St Andrew's.
"I heard about the club and the players too and decided this was a good opportunity for me."
He added: "Having played under Steve at Birmingham I know what he is all about.
"He plays an attacking style and likes to get the ball forward, which is something I value and is how I like to see the game played.
"I want to try and get back on track. I have not played consistently. Being at Arsenal and sitting on the bench for a long time was not the ambition I had.
"I am really looking forward to being in a new place and playing well here."