Sam Allardyce believes David Bentley can resurrect his flagging career at West Ham.
The former Arsenal trainee joined the Hammers on loan from Tottenham on deadline day having been deemed surplus to requirements by Harry Redknapp.
It has been quite a fall from grace for the 27-year-old who, during his days with Blackburn, had been tipped to succeed David Beckham on the right of the England midfield.
But, since his £15 million move to White Hart Lane three years ago, Bentley has struggled to make a significant impact and now finds himself in the Npower Championship.
However, Allardyce believes it provides Bentley with an ideal opportunity to prove his worth once again.
"He has got quality and everyone is looking for quality at any level of football of course," said the West Ham boss.
"We bought him here to resurrect his career and produce the kind of form I used to watch him produce at Blackburn Rovers which got him the big move he was looking for.
"He was a £15m player three years ago so you can't lose your quality but what you can lose is your confidence and when you lose your confidence, no one sees the quality any more.
"But it is still there. So we will give him the confidence and give him some TLC and hopefully bring the best out of him again. The best in this division should be outstanding."