Frank Lampard has issued a rallying call to his Chelsea teammates, urging them to build momentum in the Barclays Premier League so the wins keep coming in order to maintain pace with the early season frontrunners.
The 33-year-old midfielder marked his return to the side with a goal in Wednesday's 1-1 draw against Valencia in the UEFA Champions League, and will be hoping to keep his place for the weekend trip to Bolton.
Visiting the Reebok Stadium is always special, as it brings back good memories for Lampard, after the Blues wrapped up their 2005 league title against the Trotters.
Chelsea have won the domestic crown twice since, but surrendered the trophy to Manchester United last season, and the England international knows the importance of churning out wins to maintain their challenge this time around.
"Because everyone has started so fast you can't afford to let them get too far away from you and if you do you give yourselves a hill to climb," said Lampard. "We did it last year and it was too much to come back from.
"It's so competitive with the Manchester teams particularly, and others fighting it out, unfortunately you do have to win all these games. You have to win your home bankers because everyone else does.
"We're on a pretty good run, the Man United game was a strange old game, but other than that we're on a good run and must keep that going."
Lampard is under no illusions that the task of regaining the title has become even harder with the increase in competition as other sides continue to strengthen.
"With the inclusion of Man City as a major force and the team they've assembled, Liverpool have invested heavily and brought themselves back into the equation, and Tottenham have been for a few years," he continued. "Once you add them to the established four you really have got a competitive top of the league.
"You welcome the competition and you understand it can't be a doddle, it can't be easy to go and win leagues, it's tough stuff [and] you can always be very pleased that you're in what we all see as the best league in the world, and it's so competitive now."