QPR chief executive Philip Beard believes that for the club to establish themselves in the Barclays Premier League, they need to move to a stadium that can hold a larger capacity than 20,000.
After being promoted to the top-tier at the end of last season, QPR got new owner Tony Fernandes on board, and made some big-name signings including Joey Barton and Shaun Wright-Phillips in the summer window.
And now Beard believes the next step towards the Hoops establishing themselves as a big club is to move to a larger stadium.
"Loftus Road has a hell of an atmosphere when there is a game on but we're constrained by the fact we have under 20,000 seats in the stadium," he told Press Association Sport.
"So if we are serious potentially about the long-term growth of the club then I think we have to be serious about looking at what I call a new football stadium as part of a hub of a wider entertainment destination.
"Literally down the road from us you have Westfield [shopping centre] and you've got great transport facilities.
"If we can grow our fanbase, both homegrown and internationally, then I hope the future is very bright for the club."
Beard insisted that the key to staying in their preferred division this season is believing in themselves as a top club, that can compete with the best.
"I think we have got to look at ourselves as a Premier League club," he explained.
"Hopefully for the foreseeable future that is the case and because of that I think we have to look at the facilities and everything we do at the club.
"The reality is that the playing squad spend most of their time at the training facility and at the moment we rent Harlington, which isn't as good as a lot of other Premier League facilities.
"We're looking at everything at the club and my aim is to look across at other Premier League clubs and feel we are comparable in all aspects of the business.
"Both on the pitch and off the pitch, a club that can match most other clubs in the Premier League."
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