Dario Gradi has attempted to deflect the spotlight from Crewe youngster Max Clayton following reports linking the striker with Tottenham and Liverpool.
The 17-year-old has impressed for the Alex so far this season, and netted his first senior goal on Wednesday in the Johnstones Paint Trophy.
The Daily Mail claims Spurs had scouts at Gresty Road to run the rule over Clayton, and they would no doubt have had positive news to feed back to Harry Redknapp.
Gradi, though, does not believe the reported interest of Spurs and Liverpool will do the England under-17 international any good whatsoever.
"It doesn't do anyone any good, it raises the expectation level," Gradi told BBC Radio Stoke.
"There's a high level of expectation placed on these kids. For instance, there's a line in the newspaper this morning linking Max with Tottenham.
"His parents are terrific and that's why he's handling it very well, but sometimes the parents can get carried away and they put great expectation on their kids.
"With the great rewards that there are now for players who make it to the top, there's definitely more pressure than there used to be."
Liverpool, meanwhile, made an approach to bring Clayton to Anfield earlier this year, but Gradi would not allow the teenager to leave.
"He had the chance to go to Liverpool, which might not happen again. I didn't think it was right for him and in any case it was an illegal approach," Gradi explained in the summer.