Everton manager David Moyes says the club can keep hold of Ross Barkely but face a challenge from nearly every club in the Premier League.
The 17-year-old midfielder has caught the eye since his break-through into the Toffees first-team.
Such has been his emergence that a £20 million price tag had been slapped on him, with Chelsea and Manchester United two of those reportedly interested.
But Moyes said: “The club is in a much better position [than when Rooney was at Goodison Park].
"Can we carry someone like Ross now? Of course we can. Maybe when we had Wayne I didn’t think we could hang onto someone of that talent, at that period.
"Every club will want Ross as he is going to be an outstanding player, I'm worried it will be a difficulty for us in the future.
"If someone comes for Ross I've always said it is expensive to buy off Everton. If you’re going to come and try to take our better players we don’t sell cheap, that’s for sure.
"I’m sure the bigger clubs will be looking at him, but we’ve no intention of selling. I think we’ve got the team to carry Ross."
United snapped up Rooney from Everton in 2004 for £27 million, and fears are rife that the Old Trafford club or Chelsea may snap up Barkley in similarly retiles fashion.
It's no secret that the club have financial problems, defined through their limited activity in the transfer window, and the money they could received for Barkley from either United or Chelsea would be welcomed.